2006 ADDY Nominations
25 January 2007
We’ve just been informed that Fusionary will be receiving a number of ADDYs from the West Michigan Ad Club—specifically for our work on Macatawa Bank, The Van Andel Institute, and Fuller’s North Branch Outing Club. In addition, our own website is also on the list to receive an award.
In recent years, Fusionary has been a Gold and Silver ADDY winner at both the local and regional levels, as well as receiving Judge’s Choice and Best of Show awards for our work. This year’s local awards are on February 22… we’ll keep you posted on how we do.
Steelcase Online Store is Open For Business
4 January 2007
Earlier this year, Steelcase hired Fusionary to lead the design of their new online store, marking the West Michigan office furnitire manufacturer’s first true e-commerce effort targeted towards the general public.
Working with the Steelcase team, we developed a creative direction, layout, and interface elements for the new store — as well as mockups of the shipping package that they used in their presentations to executive management.
Since the initial launch in October of 2006, the site has seen consistent growth in traffic and sales, due in no small part to Fusionary’s role in leading the Search Engine Optimization & Marketing efforts on an ongoing basis.
You can visit the new online store (and buy a chair) at http://store.steelcase.com.
Trademarx 2.0 Launches!
2 January 2007
We are thrilled to announce the launch of Trademarx Online 2.0, the culmination of nearly a year of planning, design, and development work with our longtime client Licensing Resource Group.
Over the past five plus years, we’ve helped LRG lead the collegiate licensing industry by designing and developing a suite of web-based software tools that streamline the licensing process. These tools, known as Trademarx Online, include a distribution system for high quality collegiate artwork and an approval system that allows licensed manufacturers to submit their designs via the web.
The latest version of Trademarx Online marks a significant upgrade including a completely redesigned user interface, expanded administrative functionality, and migration to the open source platform Ruby on Rails.
With over two hundred and fifty thousand submissions in the system, the changeover was a monumental task… but it came off with nary a hitch. The new system is up and running, the user response has been very positive, and LRG is ready to start off 2007 with a bang.
New Site Launches: December 2006
8 December 2006
December marked the launch of a number of sites for new Fusionary clients, including…
…a new online presence for Diplomat Pharmacy.
…the first site for a long-standing fixture in the West Michigan development community, Exxel Engineering.
…a new corporate site for Grand Northern Products.
All of these sites were built on top of the Fusionary Content Management System — a versatile tool that puts the control of the site into the hands of our client, allowing them to more easily and cost-effectively manage and maintain their content.
A New Face in a New Department
27 November 2006
Jean Hanks has joined our newly created Customer Service Department as Fusionary’s first full-time web producer. Jean is knowledgeable in HTML, CSS, PHP, and graphic design for the web, and will be assisting Fusionary’s growing client list with ongoing maintenance needs. Welcome to Fusionary, Jean!
Casual Gaming Community Goes Nutty for Swoop
13 November 2006
Last year’s Winteractive Coaster Swoop to Nuts has been selected as a featured game on the casual gaming site Kongregate. It also received honorable mention in the weekly contest at Kongregate. Not to mention high ratings and very favorable comments from the Kongregate community.
Since it first launched in December 2005, Swoop to Nuts has been played over 2.5 million times and is still entertaining upwards of 2,000 players a day. That’s a lot of nuts collected over the past year.
The Johnson Center at GVSU Selects Fusionary to Lead Strategic Web Design/Development Effort
29 September 2006
Fusionary is proud to have been selected by Grand Valley State University to lead the strategic design and development of online resources for the Johnson Center. Our work will include the design and development of a new site showcasing the educational role of the Center in the nonprofit community, as well as an online reference library and knowledge base for foundations and nonprofit professionals.
Fusionary Designs New Interface for Yes.com
21 September 2006
Fusionary has been engaged to provide creative direction and design for the online radio tracking system and listener chat area at Yes.com. Our work on the project included defining a new look and feel for the interface to showcase new features and functionality launching this month.
You can see the new design in action online at http://www.yes.com.
New Van Andel Institute Website Launches
15 September 2006
The new Fusionary-designed Van Andel Institute website has launched, bringing a revitalized new face to the organization and the work they do in the research/scientific community.
Our work on the project included facilitating the process to define the overall strategic direction of the site, as well as interviewing key executive management, research, and administrative personnel throughout the organization. Fusionary provided strategic direction, site architecture and wireframes, creative direction, graphic and interface design, and page templates — all of which were implemented by the internal IT staff in the development of the site.
Fusionary Chosen to Design and Develop Fundraising Presentation for Grand Rapids Veterans’ Home
31 August 2006
Fusionary has been chosen by the Comstock Park Rotary Club to design and develop an interactive presentation to support their fundraising efforts for restoring the historic Lower Bowl area of the Grand Rapids Home for Veterans.
Known throughout the world for their charitable community projects, the Rotarians are leading an effort to gather funding, materials, and services from local donors, suppliers, and developers. The presentation Fusionary is designing will include video, photography, and voiceover—all to put a personal face on the needs of the Veterans’ Home and highlighting the meaningful role that donors can play in the project.