Orangecello (2011 Holiday Greeting)
5 January 2012
Here at Fusionary we’re suckers for tradition. Every year since 1995 we’ve committed ourselves to creating unique and memorable holiday greetings. A phoenix chicken, a flying squirrel, a simulated scavenger hunt on cd-rom (remember those?)—this is how we extend a warm cheese-n-greetings to all those we care about.
2011 is no exception…okay, so there’s one exception. Normally at least half the greeting is online. This year we’re giving away booze, homemade Orangecello to be exact, and rather than create a web-based experience to complement the gift, we devoted our time to perfecting the recipe. Turns out the decision was a good one—early feedback suggests Fusionary brand Orangecello is a hit!
Happy Holidays from all of us at Fusionary. Please celebrate responsibly.
New Site Launch: McFadden’s
12 December 2011
Today Fusionary launched mcfaddensgrandrapids.com, the second of five separate sites that Grand Rapids-based restaurant group Barfly Ventures has asked us to create for them. Viceroygr.com, the first in the series, launched a few months ago; the remaining three sites, including one for local hotspot HopCat, are currently in development and will be launching sometime in early 2012.
We Moved
31 October 2011
Forget the fact it’s Halloween, Fusionary Media isn’t scared. Today we officially begin conducting business from our new office in the Heartside neighborhood of Grand Rapids. It’s from here that we’ll continue building the quality websites and interactive experiences you’ve come to know us for.
Specifically, Fusionary’s new home is 220 Grandville Avenue, in the building adjoining Hopson Flats, right across the street from Founders Brewing. Why choose this particular locale? Not only do we like the energy of the area, this city has been good to us, and we couldn’t imagine having an address that didn’t include GR.
Important though it was, location comprised only part of the appeal. Just as important was the interior of the space itself. Formerly the game room for Hopson Flats residents, the wide open space, high ceilings, and potential for renovation offered up the kind of blank slate we needed to incorporate several features of our own design.
With help from local interior design firm Fuller Design, we put our stamp on nearly every element of the new office, including a large spiral slide that connects the first and previously non-existent second floors.
I’m sorry did you say a slide?
That’s right, we said a slide, a large spiral one at that. Just because you work hard, doesn’t mean you can’t have a little fun.
Stop by and see us the next time you’re in the area.
— 1/27/12 Updated Photo —
New Site Launch: The Viceroy
19 September 2011
Fusionary is pleased to announce the launch for Viceroygr.com, first in a series of five sites we’re developing for Barfly Ventures, a restaurant group based here in Grand Rapids, MI. Keep an eye out for HopCat, Stella’s, and the rest, the shiny new websites for which will all be launching soon.
New Site Launch: Siciliano’s Market
25 July 2011
Add Grand Rapids-based specialty store Siciliano’s Market to Fusionary’s list of satisfied clients.
For several months we worked with key members of the Siciliano’s staff to identify and rectify shortcomings in their previous site. In addition to a design aesthetic more in-tune with the store’s physical space, the new site now includes an easy-to-navigate collection of homebrew and winemaking resources.
Sicilianosmkt.com also includes an e-commerce wing, only the foundation of which was laid with our help. Wanting to do as much in-house work as possible, Siciliano’s chose to finish the digital marketplace themselves. They will continue to add features, images and new products as time allows.
A leading outlet for locally produced libations, Siciliano’s Market jokingly offered to pay us in beer. The proposition is one we may or may not have accepted.
Cheers!
Fusionary’s Sweet Sixteen
15 July 2011
Fusionary turns sixteen today! To mark the occasion we’re maintaining the office status quo: lots of good hard work for the clients who made the last sixteen years a possibility (drinks to come later).
Many thanks to our friends, family, clients and staff. Without you all Fusionary just wouldn’t be the same!
New Site Launch: Lippincott
4 April 2011
Fusionary is pleased to announce the launch of another new site, this one for Lippincott, a New York-based advertising agency whose portfolio includes some of the world’s most recognized brands, Coca-Cola, Delta Air Lines, and Visa to name a few.
Before Lippincott approached us, they had already developed an enormous wish list and a clear sense of how the site should look. What they needed was a partner to help bring it all to life. Enter Fusionary. For months we worked with their team to create an incredible site, one that exhibits a variety of interesting and unique UI features. And of course the whole of it is backed by a comprehensive content management system.
During weekly conference calls Fusionary and Lippincott worked to refine and build on each other’s good ideas. The process proved to be efficient, so successful that the two companies have plans to collaborate on more projects in the future. We’re looking forward to it.
Cheese-n-Greetings
22 December 2010
Fusionary has a reputation for creating fun—some might say silly—holiday greetings. Swoop-to-Nuts, Phoenix Chicken, and Little Orange Star are just a few gems of holidays past.
This year we made sure not to disappoint. We extended our tradition by creating a custom-designed card complete with cheesy photo, homemade crackers from Marie Catrib’s, and cheese from Grassfields farm. In case one silly photo wasn’t enough, we also put together a small site at www.cheese-n-greetings.com to show off a few photos that didn’t make the cut.
Bummed you missed out? Send a message to info@fusionary.com if you’d like to be on our holiday list. Act fast and you might even get something this year.
Happy holidays from everyone at Fusionary!
New Site Launch: The Funky Buddha Yoga Hothouse
1 December 2010
For the past few months we’ve been working with The Funky Buddha Yoga Hothouse crafting their very first website, and we’re happy to announce the site (and their new business) has launched. The website is a big part of Funky Buddha’s marketing effort and we helped bring their vision for the studio to the web.
After determining audience needs, defining content goals, and developing an architecture, we put together a site that makes The Funky Buddha approachable for everyone—seasoned yogi or not. We also managed the content production process and created and edited copy. The new site design is energetic and embodies the spirit of the studio.
Finally, we wanted to keep their focus on what they do best—getting their Funky Buddha on—so we built the site on a content management system that makes updates quick and painless. We also integrated an e-newsletter and bridged their third-party business management tool with the site to keep all their vital information in one place.
Visitors are jazzed about the site and it’s already gotten some great feedback. Check it out: www.yogahothouse.com
Rob McFadden Joins the Team
28 September 2010
There’s a new face in the office! Rob McFadden comes to Fusionary with a degree in web development from Baker College and has been working professionally as a web developer for three years. Rob is joining our team of UI engineers and interaction designers and will be putting his knowledge of web standards and HTML/CSS to good use.
Welcome Rob! We’re glad you’re here.